The ultimate reference for ad sizes, character limits, and best practices across every major ad platform.
Mix of features and benefits.
Highlight ratings or "Free Download".
Focus on "Call Now" or urgent service.
Official name.
Explain why they should call.
Slightly longer than Search. Focus on hooks.
Tell a story.
Match intent (e.g. Sign Up vs Learn More).
Punchy and clear.
Used when size allows. Standalone message.
Complement the headline.
Official name.
Mix of brand and product focused.
Critical for Discover and YouTube inventory.
One short (60 char) and four long (90 char) descriptions.
Official business name.
Provide at least 8-10 unique headlines. Avoid repetition.
Use all 4 slots. Put key value props and CTAs here.
Use keywords relevant to the landing page content.
Put vital info (Brand, Product Type, Size, Color) first.
First 160-500 chars are most important.
Short CTA.
For specific placements.
Main post text.
Limit to 2 lines.
Keep it conversational.
Action oriented (e.g. Schedule Demo).
Tease the document content.
Name of the PDF.
Choose preset options (e.g. Join the best...)
Company tagline.
Impactful and clear.
Keep under 500 characters for readability.
T&Cs.
Actually allows 600 chars, but truncates after ~150.
Avoid truncation by staying under 70.
Rarely seen on mobile.
Very short.
Clear value prop.
Keep roughly <150 chars for mobile ease.
Appears below video.
Appears above the carousel.
Product name or specific benefit.
Price or "Free Shipping".
Introductory text.
Appears below main media.
Keep the most important info in the first 3 lines before "See More".
Concise and action-oriented.
Often hidden on mobile, use for social proof (e.g. 5 Stars).
Hook the user immediately.
Short and punchy.
Form title.
Bullet points of what they get.
Keep it to 3-5 fields for best CVR.
Personal and direct.
Short.
Text overlay is small at bottom, keep it minimal.
Short title.
Main value prop.
Details.
Same as RSA.
Same as RSA.
Brief.
Context.
Product name.
Clear and concise.
Avoid hashtags in ad text, hashtags don't work like organic.
App or Brand Name.
Original caption remains.
Pulls from catalog.
CTA button label.
Like a YouTube video title.
Tease the content.
Pulls from video.
Visit Site.
Context.
Longer headlines work here but keep important keywords first.
CTA Button.
