Travel and hospitality face unique PPC challenges: extreme seasonality, OTA competition, and last-minute bookings. We build campaigns that capture demand at every stage of the booking journey and prioritise Direct Bookings.
Booking.com and Expedia bid on your brand terms. We create defensive brand campaigns and ensure direct bookings don't cost you 15-25% in OTA commissions.
Running the same budget in January as July is wasteful. We build seasonal pacing models that surge spend during peak booking windows and conserve during off-peak.
Measuring clicks instead of confirmed bookings leads to bad decisions. We track actual reservations, booking value, and room nights to optimise for revenue.
Targeting 'hotels in London' is too broad. We segment by traveller intent: business travellers, weekend getaways, family holidays, and luxury seekers.
We segment campaigns by booking window: last-minute (0-7 days), short-term (7-30 days), and advance (30+ days). Each segment has different messaging and bid strategies.
We prioritise direct bookings over OTA referrals. Brand campaigns defensively bid on your hotel name to capture searches before they land on Booking.com.
We build separate campaign structures for peak season, shoulder season, and off-peak. Budget allocation, bidding, and messaging adapt to demand patterns.
Beyond 'hotel in [city]', we target experience queries: 'romantic weekend getaway', 'business hotel near conference centre', 'family-friendly resort'.
OTAs spend millions bidding on hotel brand names. If you don't defend your brand, you pay 15-25% commission on bookings you could have captured directly.
Tourism demand is highly seasonal. Running equal monthly budgets means under-spending in high season and wasting money in low season.
A click means nothing if it doesn't convert to a reservation. We track booking confirmations, revenue, and booking lead time to understand true performance.
Business travellers, families, and couples have different needs. Generic 'book now' ads underperform compared to segment-specific messaging.
We'll audit your campaigns, check your brand defences, and find where you're losing direct bookings to OTAs.
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