TikTok is where younger audiences spend their attention. We manage TikTok Ads for brands that can produce native-feeling video content and want to reach Gen Z and Millennials with creative-first campaigns.
TikTok is the fastest-growing social platform with massive engagement among Gen Z and Millennials. The platform rewards authentic, creative content over polished ads. If your audience is under 35 and you can produce native-feeling video content, TikTok offers lower CPMs than Meta and high engagement rates.
TikTok rewards native content over traditional ads. We test creator-style content, UGC, and Spark Ads. Your creative needs to feel like TikTok, not like an ad. We advise on what works and optimise based on engagement data.
TikTok offers interest-based, behavioural, and custom audience targeting. We build audiences carefully, balancing reach with relevance. For ecommerce, we leverage product catalogues and dynamic ads.
We match your goals to TikTok's objectives: Reach and Video Views for awareness, Traffic and Engagement for consideration, and Conversions or Website Events for bottom-funnel. Each objective trains the algorithm differently.
We implement TikTok Pixel with Events API for better tracking post-iOS 14. Attribution is challenging on TikTok, so we reconcile against backend data and use UTM parameters to understand true conversion value.
TikTok is different from Meta and Google. We understand the platform's algorithm, creative requirements, and audience behaviour. No recycled Meta ads—we advise on TikTok-native creative approaches.
TikTok isn't right for everyone. If your audience is over 45, you can't produce video content, or you need immediate ROI, we'll tell you. We only take on TikTok clients where the platform makes strategic sense.
TikTok ad fatigue is real—creative burns out faster than other platforms. We provide data-driven feedback on hook performance, completion rates, and engagement to guide your content production.
For clients running Google and Meta alongside TikTok, we coordinate strategy across platforms. TikTok often serves top-of-funnel while search captures bottom-funnel intent.
Anonymised performance outcomes from our TikTok Ads campaigns.
Context: D2C skincare brand scaling ad spend but experiencing high fatigue and declining CPA on TikTok.
What Changed: Set up a structured UGC creative framework testing 3 distinct hook angles every week, maintaining the same body and CTA to isolate winning hooks.
Outcome: Identified 2 high-converting hooks that reduced overall Cost-per-Purchase (CPP) by 45%.
Context: Apparel brand stuck scaling revenue due to narrow interest-based audience targeting.
What Changed: Shifted to broad targeting allowing TikTok's algorithm to find customers based on visual creative engagement, paired with lookalikes of high-value purchasers.
Outcome: Revenue grew more than 3x in 60 days while maintaining ROAS targets above 2.8x.
TikTok users scroll past content that feels like ads. Polished, corporate creative underperforms native-style content. We help you understand what works on TikTok specifically.
TikTok creative fatigues fast—often 7-14 days before performance drops. Agencies that run the same creative for months see declining returns. You need a content pipeline.
TikTok's algorithm is powerful but needs direction. Starting too broad wastes budget on irrelevant audiences. We test interest stacks and refine based on conversion data.
TikTok attribution is less mature than Meta. View-through windows and modeled conversions inflate numbers. We reconcile against backend data for accurate ROI measurement.
TikTok is video-first. Static images or repurposed display creative don't work. If you can't produce short-form video content regularly, TikTok isn't viable.
Learn how to master short-form video, Pangle, and Spark Ads.
Kiril is a certified Google Premier Partner and Meta Blueprint Certified Professional with over a decade of hands-on experience managing multi-million pound advertising campaigns. He personally reviews every audit and structural framework deployed by our team to guarantee performance, strict keyword discipline, and tracking compliance.
We'll review your campaigns, tracking, and ad copy to find wasted spend and performance gaps. No sales pitch, just actionable insights.
We'll assess whether TikTok fits your audience, creative capabilities, and marketing goals. Honest recommendations on platform fit.
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