Facebook claims the sale. Google claims the same sale. TikTok claims it too. Most agencies optimise each channel in isolation and obsess over ROAS while your margins shrink. We coordinate all channels around a single metric: Gross Profit In The Bank.
Running Google Shopping, Meta, and TikTok with separate agencies (or none at all) creates attribution conflicts and gaps in the funnel. We unify all channels under one P&L-focused strategy.
The feed is 80% of Google Shopping performance. We fix titles, missing attributes, and categorisation — the gains carry across Merchant Center, Meta Catalog, and TikTok Shop.
Selling low-margin products at high ROAS is a fast way to go broke. We segment campaigns by product margin across all channels to ensure you only scale what actually makes money.
Meta and TikTok are creative-first channels. We identify winning hooks, angles, and formats from performance data to brief your team on what to produce — eliminating creative guesswork.
We engineer the feed for Google Shopping with custom labels for margin, seasonality, and clearance. Standard Shopping runs alongside Performance Max with script-based brand exclusions for control.
Meta drives new customer discovery and retargeting. We sync your product catalogue with dynamic ads, run UGC-style creative for prospecting, and separate new customer acquisition from retention.
TikTok reaches audiences who may never search on Google. We use Spark Ads and native-style video to introduce your brand to new demographics, feeding the top of the funnel.
We report on Marketing Efficiency Ratio (total revenue ÷ total ad spend) across all channels combined — cutting through per-platform attribution conflicts to show the true cost of growth.
Google, Meta, and TikTok each over-claim credit for the same sale. Summing their reported ROAS figures will always add up to more than 100%. We use MER and backend data to find the truth.
60-70% of products get zero impressions across all platforms. We run activation campaigns to find hidden winners before scaling — applicable to Shopping, Meta Catalog, and TikTok Shop alike.
A 5x ROAS on a 10% margin product is a loss. A 3x ROAS on a 50% margin product is a win. We align targets with your unit economics on every channel.
TikTok is a native content platform. Repurposing Meta banner ads fails. We advise on creator-led, native-format content that performs in TikTok's algorithm.
From niche fashion to high-ticket electronics, we tailor our Google and Meta strategies to your specific product category.
We'll audit your feed, your campaign structure, and your profit tracking. No fluff, just straight talk on where you're losing money.
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