Most agencies obsess over ROAS while your margins shrink. We focus on Contribution Margin and Gross Profit. We fix the feed, tame Performance Max, and scale what actually makes money.
The feed is 80% of the battle. We fix titles, missing attributes, and categorisation to ensure your products show for the right searches.
PMax eats budget if left unchecked. We add exclusions, script-based safeguards, and asset group segmentation to force it to behave.
Selling low-margin products at high ROAS is a fast way to go broke. We segment campaigns by product margin to ensure profitable scale.
Facebook claims a sale. Google claims the same sale. We use backend data and blended metrics (MER) to find the truth.
We don't just bid; we engineer the feed. Custom labels for margin, seasonality, and clearance status allow us to bid aggressively only where it makes sense.
We run PMax for scale, but standard Shopping and Search for control. We use script-based brand exclusions to stop PMax from stealing branded traffic and claiming it as new growth.
We transition accounts from Target ROAS to Target Profit. By importing COGS data or using margin-based custom labels, we optimise for money in the bank.
We separate retention (retargeting) from acquisition. We measure CAC for new customers separately to ensure you're growing the base, not just annoying existing customers.
Google's goal is to spend your budget; yours is profit. Auto-apply settings often broaden targeting to irrelevant audiences and waste budget on low-quality display inventory.
60-70% of products in many accounts get zero impressions. We identify these 'zombies' and break them into activation campaigns to find hidden winners.
A 5.0 ROAS on a 10% margin product is a loss. A 3.0 ROAS on a 50% margin product is a win. We align targets with your unit economics.
Lumping all products into one 'All Products' Performance Max campaign gives Google zero signal on who to target. We segment by category, margin, and performance.
From niche fashion to high-ticket electronics, we tailor our Google and Meta strategies to your specific product category.
We'll audit your feed, your campaign structure, and your profit tracking. No fluff, just straight talk on where you're losing money.
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