Do you work with Universities or Private Colleges?

Both. We work with Higher Ed (Universities), Private Colleges, Bootcamps, and K-12 Private Schools. The core 'Enrolment Funnel' strategy applies to all.

How do you recruit international students?

We target key markets (India, Nigeria, China, etc) with specific campaigns highlighting 'Visa Support', 'Post-Study Work Rights', and 'Scholarships'.

Can you fill specific courses?

Yes. If your Engineering faculty is empty but Arts is full, we can shift budget dynamically to support the under-performing courses with specific intent campaigns.

What about Clearing / Last Minute intake?

We have a specific 'Clearing Protocol': high-budget, call-only ads designed to capture frantic students on results day who need a place immediately.

Do you help with prospectuses?

We use the Prospectus Download as a 'Lead Magnet'. We optimise the form to capture enough data (Email, Year of Entry, Course Interest) to fuel your CRM nurturing.

What budget do we need?

We work with education providers of all sizes, from universities to specialist training centres. We tailor our strategy to your enrolment goals and resources, ensuring efficient student acquisition.

Industry

Education & Enrollment PPC

Students don't click 'Buy Now'. They research for months. We build full-funnel campaigns that nurture students (and their parents) from 'What should I study?' to 'Application Submitted'.

Boost Enrollments

What we fix immediately

Empty Open Days

Open Days are the biggest driver of enrolments. We run specific 'Event Response' campaigns to ensure your campus tours are fully booked with qualified prospects.

The 'International' Black Hole

Recruiting international students is expensive. We target specific feeder cities and use local language keywords to reach high-value students before they decide on a country.

Wasted Budget on 'Free Courses'

Keywords like 'online marketing course' attract free-seekers. We strictly use negative keywords ('free', 'cheap', 'youtube') to filter for students willing to pay tuition.

Seasonal 'Dead Zones'

Most agencies shut off ads after the intake deadline. We pivot budget to 'Brand Awareness' and 'Early Interest' for the next intake, ensuring you have a pipeline when enrolment re-opens.

Student Recruitment Strategy

Parent vs. Student Targeting

For K-12 and undergrad, parents hold the wallet. We run separate campaigns: aggressive 'Career Outcome' ads for parents, and 'Campus Life' ads for students.

Programme-Specific Landing Pages

Sending traffic to the homepage kills conversion. We build pages for specific faculties (e.g. 'Engineering Department') with curriculum guides and alumni success stories.

Alumni & Success Stories

Social proof wins enrolments. We retarget interested students with video testimonials from graduates who are now working at top companies (Google, NASA, etc).

Application Funnel Tracking

We don't just track 'Brochure Downloads'. We integrate with your CRM (Salesforce, HubSpot, Slate) or our partner FreshDay.io to track 'Application Started' and 'Deposit Paid'.

Where schools lose applicants

Bidding on 'University' (Too Broad)

Broad terms eat budget. We focus on specific courses ('MBA London', 'Medical School Entry') where intent is high and competition is manageable.

Ignoring YouTube

Gen Z lives on YouTube/TikTok. We use YouTube for cheap brand awareness, showing campus tours and 'Day in the Life' vlogs to build desire.

Weak Clearing Strategy

Clearing is a war zone. We prepare high-intensity, high-budget campaigns months in advance to capture panic-searching students during results week.

Not Localising for International

Running English ads in China or LATAM often fails. We work with translators to localise ad copy and landing pages for key recruitment regions.

Education Marketing FAQs

Student Acquisition

From "Interested" to "Enrolled".

We'll fill your open days and optimize your application funnel. No more empty seats.

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