Students don't click 'Apply Now' from a single Google ad. They discover options on TikTok, research on YouTube, get influenced by Meta, and then search on Google to find your open day. We build full-funnel campaigns across every channel that students and their parents actually use.
Open days are the biggest driver of enrolments. Running only Google misses the discovery phase where students first encounter your institution on YouTube, TikTok, and Meta months before searching.
Gen Z discovers educational content on TikTok and YouTube before ever searching on Google. Without presence on these platforms, your institution is invisible during the earliest, most important stage of the decision journey.
Keywords like 'online marketing course' attract free-seekers across every channel. We use strict negative keywords and paid-intent signals to filter for students willing to pay tuition.
For K-12 and undergraduate programmes, parents hold the wallet and often drive the decision. Meta is the dominant platform for reaching parents — running only Google Search misses this audience entirely.
We target high-intent course and open day queries on Google: 'MBA London', 'Medical School entry requirements', 'engineering degree UK'. We focus on commercial intent modifiers and exclude informational queries.
We use TikTok Spark Ads and YouTube pre-roll to showcase campus tours, 'Day in the Life' student content, and alumni success stories to Gen Z audiences. This builds brand consideration months before the search happens.
We run separate Meta campaigns targeting parents by age and interests correlated with having university-age children. Career outcome messaging and return-on-investment content resonates with parents making financial decisions.
We don't just track brochure downloads. We integrate with your CRM (Salesforce, HubSpot, Slate) or FreshDay.io to track 'Application Started' and 'Deposit Paid' across all channels.
Students discover institutions on TikTok and YouTube months before searching on Google. Without presence on discovery channels, you're only reaching students already actively searching — missing the majority of the funnel.
Broad terms eat budget on Google. We focus on specific courses and cities ('Engineering degree Manchester', 'MBA online UK') where intent is high and competition manageable.
Clearing is a war zone across all channels. We prepare high-intensity campaigns on Google, Meta, and TikTok months in advance for results week — when panic-searching students decide in hours.
Running English-only ads in key feeder markets (India, Nigeria, China, LATAM) often fails. We adapt copy, channels, and landing pages for specific recruitment regions.
From private schools to online course providers, we build specialized enrollment funnels for the education sector.
We'll fill your open days and optimize your application funnel. No more empty seats.
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