Real estate ads are plagued by 'portal surfers': people who love looking at houses but can't afford them. We use negative audiences and income layering to filter out the dreamers and find the depositors.
Cheap leads from social media often have bad numbers or zero intent. We focus on Google Search High Intent (e.g. 'buy luxury condo downtown') to find people actively looking to move.
Selling off-plan requires a different strategy. We build 'Hype' campaigns using YouTube and Display retargeting to build a waiting list before the show home even opens.
If you sell homes, clicks for 'apartments for rent' are budget poison. We maintain a massive negative keyword list to block renters, tenants, and lease-seekers.
Digital leads are good; foot traffic is better. We use 'Local Campaigns' to drive directions to your sales office or open house events.
Getting listings is harder than finding buyers. We target homeowners searching for 'home value calculator', 'sell my house', or 'agents near me' to feed your listing pipeline.
For high-end developments, we target the top 10% of income brackets and overlay interests like 'Luxury Vehicles' or 'Financial Services' to ensure affordability.
Static images are boring. We use YouTube Ads to showcase video walkthroughs of your properties to local audiences, building desire before the click.
Is a competitor holding an open house? We can geofence that location and serve ads to people who visited, positioning your development as the better alternative.
This keyword is too expensive and broad. We focus on specific locations and types: '3 bed condo Manchester', 'new build villas Miami'. Specificity sells.
Sending paid traffic to a search results page confuses users. We send them to a dedicated landing page for a specific development or a 'Home Value' funnel.
We exclude 'Current Renters' (demographic targeting) and 'Employment/Job' seekers to keep the audience pure for buyers and investors.
Speed to lead is everything. We advise on connecting your ads to your CRM (kvCore, Follow Up Boss, or our partner FreshDay.io for massive discounts) to trigger instant SMS/Email nurtures.
We'll filter out the dreamers and bring you qualified buyers who are ready to view.
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