High-ticket professional services don't convert from a single channel. Decision-makers research on Google, get nurtured on LinkedIn, and get retargeted on Meta. Running only one channel leaves pipeline on the table.
Keywords like 'security consultant' attract both CTOs and job hunters across Google and LinkedIn. We use negative keyword lists, audience exclusions, and LinkedIn job-title targeting to block the CV-senders on every channel.
LinkedIn Ads build awareness among your ICP, but many prospects then search Google to validate. Without Google Search campaigns capturing that demand, you pay LinkedIn to educate prospects for competitors.
B2B clicks are pricey (£20-£100+ on Google). We use LinkedIn for top-of-funnel education at lower CPMs, reserving Google budget for high-intent transactional queries that justify the cost.
Generic CTAs convert poorly across all channels. We build specific 'Get a Proposal', 'Book a Strategy Call', or 'Calculate Your ROI' funnels that offer value upfront and qualify prospects.
We target by job title, seniority, company size, and industry on LinkedIn — reaching CFOs, Operations Directors, and IT Heads with thought leadership and case studies before they search for solutions.
We separate 'Research' queries from 'Buying' queries on Google. We bid aggressively on 'Agency', 'Company', 'Service' modifiers and conservatively on informational queries to capture high-intent prospects at the right moment.
We retarget LinkedIn interactors and Google visitors on Meta at lower CPMs. This keeps your brand visible through the 30-90 day B2B evaluation cycle without burning Google Search budget.
We connect all channels back to your CRM (or our partner FreshDay.io for discounts) to mark qualified leads. Google, LinkedIn, and Meta all optimise for 'Qualified Inquiries', not just form fills.
B2B search volume is often low. LinkedIn opens up audience targeting by exact job title and company size — the only reliable way to reach niche decision-makers at scale. Google alone leaves huge gaps.
Google hides this setting. It wastes budget showing your text ads on random mobile apps. We kill this immediately for all B2B campaigns across every account.
'Submit' is the worst CTA. 'Get Your Proposal', 'Book Strategy Call', or 'See Pricing' convert significantly better. We test these variations across Google, LinkedIn, and Meta landing pages.
We negative-match 'free', 'cheap', 'training', 'course', 'job', and 'salary' on Google, and exclude student/junior audiences on LinkedIn to ensure you never pay for bargain hunters.
From legal firms to logistics providers, we build specialized B2B funnels that capture high-intent demand.
We'll filter out the job seekers and noise so your sales team only talks to decision makers with budget.
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