Most Display networks are full of accidental clicks and spam sites. The Microsoft Audience Network (MSAN) is different. It places your ads on premium, Microsoft-owned properties: MSN.com, Outlook.com, and the Edge Browser start page. These are high-trust environments where users are reading news or checking email. We use MSAN to run 'Native Ads'—image ads that look like news articles—targeting users based on their LinkedIn profile data and search history.
Better quality, lower volume. GDN reaches 90% of the internet but has lots of junk inventory. MSAN is a walled garden of premium sites.
We move beyond vanity metrics like clicks and impressions to focus on what actually drives growth: qualified pipeline, ROAS (Return on Ad Spend), and CAC (Customer Acquisition Cost). Our reporting is designed to align strictly with your broader business goals.
MSAN is Microsoft's native programmatic network, serving ads on premium inventory like Outlook, Edge, and MSN. Unlike search ads, which target active queries, MSAN displays visual native ads to users based on interest, search history, and professional demographics.
