YouTube reaches 2+ billion users monthly with video ads that build awareness, demonstrate products, and retarget across Google's ecosystem. We manage YouTube campaigns for businesses ready to invest in video-led demand generation.
YouTube Ads (managed through Google Ads) offer massive reach with 2+ billion logged-in users monthly. Video ads build awareness, explain complex products, and retarget across Google's ecosystem. However, they require video creative assets and typically serve top-to-mid funnel goals rather than direct response.
We match your goals to the right YouTube campaign type: Skippable In-Stream for broad reach, Non-Skippable for guaranteed views, Video Discovery for intent-based discovery, or Demand Gen for cross-platform conversion focus.
YouTube offers powerful targeting: custom intent audiences, in-market segments, affinity audiences, and remarketing lists. We layer targeting to balance reach with relevance, avoiding wasted impressions on irrelevant viewers.
Video creative is everything on YouTube. We test hook variations, video lengths (6s bumpers vs 15-30s), and call-to-action overlays. You provide the video assets; we optimise placement and targeting.
YouTube attribution includes view-through conversions (people who watched but didn't click). We set up proper conversion tracking and help you understand both direct and assisted conversion value.
YouTube Ads run through Google Ads. We leverage our Google Ads expertise for audience building, conversion tracking, and cross-campaign optimisation. Your YouTube campaigns integrate with Search and Display.
YouTube is primarily awareness and consideration, not direct response. We set clear expectations about metrics (CPV, view rate, brand lift) vs bottom-funnel metrics, so you measure success appropriately.
Google's Demand Gen campaigns combine YouTube, Discover, and Gmail. We manage these cross-platform campaigns for unified demand generation across Google's surfaces.
We don't produce video, but we provide data-driven feedback on what's working. Hook performance, drop-off points, and CTA effectiveness guide your next creative brief.
Anonymised performance outcomes from our YouTube Ads optimization frameworks.
Context: DTC apparel brand wanting to scale prospecting campaigns beyond static social creatives.
What Changed: Deployed target custom intent and affinity segments, paired with vertical YouTube Shorts sequences targeting lookalikes and interest groups.
Outcome: Brand lift increased from 10% to 18%, causing an 80% surge in branded search queries and a 30% reduction in customer acquisition cost (CAC).
Context: Subscription service with high drop-off at checkout and no video retargeting setup.
What Changed: Implemented a tailored YouTube video retargeting funnel with customer testimonial shorts and step-by-step walkthrough videos served to cart abandoners within a 7-day window.
Outcome: Cart recovery rate rose from 5% to 8% (a 60% relative improvement) yielding a 4.2x ROAS on the specific retargeting campaigns.
YouTube is primarily top-of-funnel. Judging it by direct conversion metrics misses the point. We set up proper view-through tracking and brand lift studies to measure real impact.
You need quality video creative. Unlike display or search, you can't launch YouTube campaigns without video. We can advise on formats and specs, but you need a video production resource.
Broad targeting on YouTube wastes budget on irrelevant viewers. We use custom intent, in-market, and remarketing audiences to reach people more likely to care about your message.
The first 5 seconds determine whether viewers skip. Agencies that run one video without testing hooks, lengths, and CTAs miss optimisation opportunities. We test systematically.
YouTube CPCs are expensive compared to Search. But view-through conversions and brand lift matter more for video. We help you measure what actually matters for awareness campaigns.
Kiril is a certified Google Premier Partner and Meta Blueprint Certified Professional with over a decade of hands-on experience managing multi-million pound advertising campaigns. He personally reviews every audit and structural framework deployed by our team to guarantee performance, strict keyword discipline, and tracking compliance.
We'll review your video campaigns, asset quality, audience targeting, and tracking alignment to discover hidden performance gaps. No pressure, just clarity.
We'll assess whether YouTube Ads fits your goals, creative assets, and budget. Honest advice on video advertising strategy.
Get an Ads Audit