Automotive is hyper-competitive and hyper-local. Dealerships need to turn inventory fast (Moving Metal) while covering overheads with Service/Parts (Absorption). We build campaigns that sell cars *and* fill service bays, targeting hyper-local buyers.
Running 'cars for sale' ads without vehicle-level segmentation wastes budget. We build dynamic inventory campaigns that promote specific makes, models, and price ranges directly from your feed.
High volume, low quality leads frustrate sales teams. We optimise for qualified enquiries with clear purchase intent (e.g. 'book test drive'), not just form fills from casual browsers.
Automotive is inherently local. We use precise radius targeting, competitor conquesting, and local inventory ads to dominate your specific service area.
Service, parts, and maintenance have higher margins than new car sales. We create dedicated campaigns for MOT bookings, servicing, and parts sales to boost absorption rates.
We connect your vehicle inventory feed to Google Ads. When a car sells, it's automatically removed. When new stock arrives, it's promoted immediately. Zero wasted spend on sold units.
We segment campaigns by manufacturer and model line. Someone searching 'BMW 3 Series' has different intent than 'used SUV'. We bid and message accordingly with hyper-relevance.
We create separate campaign structures for aftersales: MOT bookings, service appointments, parts enquiries. These often have better margins and higher lifetime value than vehicle sales.
We track store visits and phone calls, not just web forms. Your sales team works the floor: we measure what actually puts people in the showroom.
Service and parts have better margins than new car sales. Many dealers only advertise vehicles and miss the recurring revenue from their existing customer base.
Different locations have different catchment areas and competition levels. We tailor budgets and targeting to each site's market dynamics for multi-rooftop groups.
100 leads mean nothing if only 5 are genuine buyers. We focus on Cost Per Qualified Lead (CPQL) and test-drive bookings, not just raw form submissions.
Running ads for vehicles that sold last week wastes money and frustrates customers. Real-time inventory feed integration is essential.
We'll audit your campaigns, check your inventory integration, and find where you're losing sales-ready leads.
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