Automotive is hyper-competitive and hyper-local. A car buyer watches YouTube reviews, sees Meta ads for the model, then searches Google to find your dealership. Dealerships that run one channel lose at the consideration stage to competitors running all three.
Running generic vehicle ads on Google without supporting Meta inventory promotions and YouTube model videos leaves deals on the table. We build coordinated campaigns where each channel plays a defined role in the buying journey.
High-volume low-quality leads frustrate sales teams. We optimise for test drive bookings and qualified enquiries with clear purchase intent across Google, Meta, and YouTube — not just raw form submissions.
Meta and Instagram are highly effective for used vehicle promotion, service reminders, and visual inventory showcasing. Dealerships without Meta leave significant in-market audience reach untapped.
Service, parts, and maintenance have better margins than vehicle sales. We create dedicated campaigns for MOT bookings and servicing across Google Search and Meta remarketing to existing customers.
We target high-intent make/model queries on Google Search and configure Vehicle Listing Ads for top-of-page inventory presence. When a car sells, it's automatically removed. New stock gets promoted immediately.
We sync your vehicle inventory feed to Meta's catalogue for dynamic inventory ads. Combined with retargeting campaigns for website visitors, Meta keeps your stock visible to in-market buyers at lower CPMs than Search.
YouTube pre-roll ads reach local audiences with immersive test drive and EV range videos. We use YouTube to build brand consideration for new model launches before buyers enter active Search mode.
We create separate campaign structures for aftersales: MOT bookings and service appointments on Google Search, combined with Meta remarketing to your existing customer base for recurring revenue.
Meta is where many buyers are in the consideration phase — scrolling inventory, watching walkaround videos, comparing models. Dealerships without Meta miss this earlier, cheaper stage of the buying journey.
Running ads for vehicles that sold last week wastes money and frustrates customers. Real-time inventory feed integration is essential across Google and Meta.
100 leads mean nothing if only 5 are genuine buyers. We focus on Cost Per Test Drive Booking and Cost Per Qualified Lead across all channels, not raw form submissions.
Service and parts have better margins than new car sales. Many dealers only advertise vehicles and miss the recurring revenue potential from their existing customer base on Meta and Google.
From car dealerships to specialist mechanics, we build specialized acquisition funnels for the automotive sector.
We'll audit your campaigns, check your inventory integration, and find where you're losing sales-ready leads.
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