Patients don't click on the flashiest ad; they click on the most trusted one. We build campaigns that signal authority, safety, and care: while navigating strict medical advertising policies.
Google's medical policies are strict. We know exactly what words trigger flags (like 'cure', 'Botox', or specific drug names) and how to write compliant copy that still converts.
A lead isn't a patient until they walk in the door. We optimise for 'Booked Appointments' and 'Phone Calls', not just form fills, finding patients with high intent.
People googling symptoms aren't always looking for a clinic. We use negative keywords to block 'symptoms of', 'home remedies', and 'what is' queries to save budget for 'clinic near me' searches.
Healthcare is local. We link your Google Business Profile to your ads, creating 'Location Extensions' that dominate the map pack and drive foot traffic.
We separate 'Emergency' campaigns (Intent: Now) from 'Elective' campaigns (Intent: Research). Emergency ads focus on speed/proximity; Elective ads focus on trust/results.
Phone calls are the lifeblood of clinics. We track every call source. We can also integrate with FreshDay.io CRM to help clinics manage incoming inquiries effectively. Hiring us means knowing exactly which keyword drove the high-value case.
We feature the practitioners prominently. Real photos of doctors/teams, accreditation badges (CQC, GDC), and patient testimonials increase conversion rates by 30-50%.
Medical retargeting is restricted (GDPR/HIPAA/Google Policy). We use compliant strategies (like broad audience observation or customer match) to stay top-of-mind without violating privacy.
Patients want to see *your* clinic and *your* team. Stock photos scream 'generic' and erode trust. We advise on authentic imagery that builds instant rapport.
Patient journeys start with 'Dentist near me' or 'Private GP London'. We structure campaigns around geo-modifiers to capture this high-intent local traffic.
Bidding on 'Root Canal' attracts students and researchers. Bidding on 'Root Canal Cost' or 'Emergency Dentist' attracts patients. We focus on commercial intent.
We can drive 100 calls, but if reception doesn't answer or convert them, it's wasted spend. We provide feedback on call handling issues if we spot them in tracking logs.
From dental practices to specialized medical clinics, we build HIPAA-compliant funnels for the healthcare sector.
We'll handle the compliance, policies, and local targeting so you can focus on care.
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