LinkedIn Ads reach decision-makers you can't target elsewhere. High CPCs, but unmatched B2B targeting by job title, company size, and seniority. We manage LinkedIn for enterprise B2B where deal sizes justify the investment.
LinkedIn Ads are the most expensive paid social platform, but for B2B with high customer lifetime value, they're often the most effective. You get unparalleled targeting by job title, company size, industry, and seniority. The cost-per-click is high (£5-15+), but for enterprise B2B with £10k+ deal sizes, the maths work.
LinkedIn's power is precise B2B targeting. We build audiences by job title, seniority, company size, industry, and skills. We also use Matched Audiences for retargeting and account lists for ABM campaigns.
We match objectives to funnel stage: Brand Awareness for top-of-funnel, Website Visits for consideration, and Lead Gen Forms or Conversions for bottom-funnel. Each objective optimises LinkedIn's algorithm differently.
We test Single Image, Carousel, Video, and Document ads to find what resonates. For direct outreach, Sponsored InMail (Message Ads) can work for high-value offers. Format choice depends on your content assets.
LinkedIn Lead Gen Forms have higher conversion rates but lower lead quality. We test both approaches and reconcile against CRM data to determine which drives actual pipeline, not just form fills.
We focus on B2B advertising. We understand enterprise sales cycles, ABM strategies, and how to target decision-makers. No consumer marketing tactics applied incorrectly to business audiences.
LinkedIn CPCs are £5-15+. We set expectations upfront and focus on cost-per-qualified-lead rather than vanity metrics. If your deal sizes can't support LinkedIn's costs, we'll tell you.
LinkedIn's conversion tracking credits itself generously. We reconcile against your CRM to report actual pipeline influence and SQL generation, not just MQLs and form fills.
We help build matched audience lists from your target accounts and create campaigns specifically designed for ABM. Coordinated with your sales team's outreach for maximum impact.
Anonymised performance outcomes from our LinkedIn Ads campaigns.
Context: B2B enterprise SaaS provider targeting a specific list of 500 high-value accounts, getting very low hit rates via cold outbound.
What Changed: Set up Account-Based Marketing (ABM) targeting on LinkedIn matching their CRM list, serving tailored video customer stories to key decision-makers.
Outcome: Sales Qualified Lead (SQL) pipeline from target accounts grew by 120% in 90 days.
Context: Corporate consultancy trying to book demos with CIOs and CTOs using generic lead forms.
What Changed: Refined targeting parameters to focus strictly on verified C-suite titles, replaced standard website landing pages with LinkedIn Lead Gen Forms pre-filled with company data.
Outcome: Completed demo bookings grew by 80% while dropping the effective Cost-per-Demo by 44%.
LinkedIn is a premium platform. To get the best ROI, your deal value needs to support premium inventory costs. We help you calculate the unit economics to ensure it makes sense for your business model.
LinkedIn's power is precise targeting. Running ads to 'Marketing professionals' globally wastes budget. We narrow by seniority, company size, geography, and industry to reach actual buyers.
LinkedIn Lead Gen Forms auto-fill from profiles, making them easy to complete. But easy-to-get leads often aren't qualified. We measure SQLs and pipeline, not just MQLs.
Document ads, video, and carousels often outperform static images on LinkedIn. Agencies that only run single-image ads miss opportunities. We test formats systematically.
LinkedIn uses 30-day click-through windows and claims credit generously. We cross-check against CRM and UTM data to understand true influence on pipeline.
Deep dives into B2B targeting strategy, account-based marketing, and cost benchmarks.
Kiril is a certified Google Premier Partner and Meta Blueprint Certified Professional with over a decade of hands-on experience managing multi-million pound advertising campaigns. He personally reviews every audit and structural framework deployed by our team to guarantee performance, strict keyword discipline, and tracking compliance.
We'll review your campaigns, tracking, and ad copy to find wasted spend and performance gaps. No sales pitch, just actionable insights.
We'll assess whether LinkedIn Ads makes sense for your deal sizes, sales cycle, and target audience. Honest advice before taking your budget.
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