Selling complex infrastructure, cloud services, or hardware requires a different language. You are selling to skeptics. CTOs and IT Directors are immune to fluff. We build LinkedIn campaigns that speak 'Technical Authority'. We promote whitepapers, technical benchmarks, and architecture diagrams that prove your solution works at scale. We target by 'Skill' (e.g., 'Kubernetes', 'AWS Architecture') to ensure your ads are only seen by the engineers who actually understand—and influence—the purchase.
Sort of. We can target 'Skills' (e.g., Salesforce Admin) or 'Groups' (Salesforce User Group). This is a strong proxy for knowing what tech stack a company is using.
Pipeline Velocity. We look at whether accounts exposed to ads are moving through deal stages faster than those who aren't.
We move beyond vanity metrics like clicks and impressions to focus on what actually drives growth: qualified pipeline, ROAS (Return on Ad Spend), and CAC (Customer Acquisition Cost). Our reporting is designed to align strictly with your broader business goals.
