Legal advertising isn't just about appearing at the top of Search. Stressed, high-stakes clients research across multiple channels before picking up the phone. Google captures the urgent query, LSAs provide verified trust, and Meta keeps your firm visible during the evaluation period.
Half your budget is likely wasted on people searching for 'free legal advice' or 'legal aid' across every channel. We aggressively exclude these terms on Google and use qualifying questions on all platforms.
LSAs appear above traditional ads with a Google Screened badge — the single most trusted placement for legal. If you aren't verified and optimised here, you're invisible to the most urgent prospects.
Legal emergencies happen 24/7 across Search and Social. We implement day-parting strategies for Google, always-on LSAs, and Meta retargeting so you capture demand regardless of when it occurs.
Prospects who encounter your firm on Meta (review ads, case result highlights, attorney profiles) are more likely to click your Google ad when they search. We use Meta to prime trust before the search intent moment.
We target high-intent transactional queries ('car accident lawyer', 'divorce solicitor near me') with separate Call-Only campaigns for practice areas where clients need to speak immediately.
We manage the Google Screened verification process, optimise your LSA profile, and dispute invalid leads to get refunds. LSAs dominate the top of legal SERPs and carry implicit Google endorsement.
We use Meta to run attorney profile ads, case result spotlights (compliant), and review highlight ads to build brand familiarity in your local area — reducing CPCs on branded searches.
A lead isn't a case until signed. We integrate with your case management system (Clio, etc.) or FreshDay.io to feed 'Signed Case' conversions back into every channel so they all optimise for revenue.
CPCs for legal are some of the highest on Google (£50-£100+). Meta builds brand trust in your area at far lower CPMs, reducing your dependence on expensive Google clicks for every conversion.
In legal, Broad Match is dangerous. It matches 'personal injury lawyer' with 'how to become a lawyer'. We maintain massive negative keyword libraries across every campaign.
Someone at a crash site doesn't want to fill out a form. Call-Only ads for high-urgency practice areas convert at significantly higher rates and should run separately from standard Search.
If you don't answer in 3 rings, the lead calls the next lawyer. We advise on intake operations and connect ads to CRM to trigger immediate follow-up sequences across all platforms.
From personal injury to corporate law, we build specialized funnels for legal practices.
We'll audit your negative keywords, intake funnel, and tracking. No fluff, just more signed retainers.
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