Legal keywords are cutthroat. With CPCs hitting £50-£100+, a single wrong click hurts. We build fortress-like negative keyword lists to ensure you only pay for viable cases, not tyre kickers.
Half your budget is likely wasted on people searching for 'free legal advice' or 'legal aid'. We aggressively exclude these terms to protect your budget for paying clients.
LSAs appear above traditional ads. If you aren't verified and optimised here, you're invisible. We manage the verification process and dispute invalid leads to save money.
Legal emergencies happen 24/7. If you stop ads at 5 PM, you miss high-value cases. We implement day-parting strategies with call overflow handling to capture off-hour demand.
Bidding on just 'lawyer' is suicide. We focus on specific intent modifiers: 'car accident lawyer', 'divorce solicitor near me', ensuring relevance and lower CPA.
We use 'qualifying questions' in lead forms (e.g. 'Do you have a police report?') to filter out weak cases before they even reach your intake team.
A lead isn't a case until they sign. We integrate with your case management system (Clio, etc) or our partner FreshDay.io to optimise ads for 'Signed Cases', not just phone calls.
People search for huge firms by name. We bid on their brand terms with 'Review' or 'Comparison' angles to offer a more personal, dedicated alternative.
For PI firms, we can target ads specifically around hospitals, tow yards, or body shops: putting your firm in front of people exactly when they need you most.
In legal, Broad Match is dangerous. It matches 'personal injury lawyer' with 'how to become a lawyer'. We maintain massive negative keyword libraries to stop this.
Someone in a jail cell or crash site doesn't want to fill out a form. They need to call. We run specific Call-Only campaigns for high-urgency practice areas.
Legal clients are often stressed or scared. If your landing page is a wall of text about 'Winning', it fails. We advise on empathetic, reassuring copy that builds trust instantly.
If you don't answer the phone in 3 rings, the lead calls the next lawyer. We advise on intake operations to ensure your media spend isn't wasted by slow follow-up.
We'll audit your negative keywords, intake funnel, and tracking. No fluff, just more signed retainers.
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