Current performance standards for B2B SaaS advertising on LinkedIn Ads.
Click-Through Rate
Cost Per Click
Conversion Rate
Cost Per Acquisition
In 2025, B2B SaaS remains the most expensive yet highest-intent vertical on LinkedIn. While CPCs have climbed above $11, the conversion rates for high-quality gated assets (industry reports, calculator tools) remain strong at over 6%. **Key Trend:** 'Thought Leader Ads' (promoting personal profiles) are outperforming standard company page sponsored content by 40% in CTR, as buyers trust people over logo-branded corporate speak. **Cost Saving Strategy:** Most savvy SaaS advertisers are shifting to a 'Video View' objective for cold layer awareness (CPM <$30) and retargeting with Lead Gen Forms, rather than bidding on expensive 'Website Conversions' for cold traffic.
If your campaigns aren't hitting these numbers, we can help optimize your LinkedIn Ads strategy.
Get a Free Audit