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Ads Management
AdsManagement.coBy TwoSquares

Professional paid ads management for predictable growth.

Ads Management
AdsManagement.coBy TwoSquares

Professional paid ads management for predictable growth.

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ADSMANAGEMENT

SolutionsIntersectionsMeta Ads for Automotive | Dealership & OEM Marketing

Meta Ads for Auto: The Digital Showroom

Car buyers spend months researching. They might visit your dealership site once, look at a F-150, and leave. If you don't retarget them, you lost them. We use Facebook AIA (Automotive Inventory Ads) to connect your live VIN feed to Meta. If a user views a specific truck on your site, we show them that exact truck—plus 3 similar ones—in their Facebook feed the next morning. We combine this with 'Lead Form' ads for 'Trade-In Valuations' to capture seller leads, feeding your used car inventory.

Automotive Inventory Ads (AIA)

This is Dynamic Product Ads for cars. We upload your feed (Price, Make, Model, VIN, Image). Meta automatically matches the right vehicle to the right user based on their browsing history. It's 'Set and Forget' inventory distribution that ensures your lot is always visible to in-market shoppers.

Buying Cars (Trade-In Funnels)

Inventory is often the bottleneck. We run 'We Buy Cars' campaigns targeting local users with older vehicles. They fill out a quick Lead Form with their car's details to get an offer. This allows you to acquire inventory directly from the consumer, bypassing auction fees.

Dynamic Automotive Inventory Ads

Meta's dynamic ads automatically promote vehicles from your inventory feed. When a user searches for 'used Toyota near me' on Google, then browses Facebook, they see your exact matching inventory. This cross-platform retargeting capitalizes on expressed intent with personalized inventory showcase.

Native Leade Forms for Test Drives

Facebook Lead Ads pre-populate contact information, reducing form friction by 60%. We use these for test drive bookings, trade-in appraisals, and financing pre-qualification. Integration with dealer CRMs ensures leads flow directly into sales team workflows for immediate follow-up.

360° Vehicle Video Content

Short video walkthroughs showing interior features, trunk space, and technology interfaces significantly outperform static images. We produce 15-30 second videos highlighting differentiators (panoramic sunroof, advanced safety features, hybrid mpg) that address common buyer questions and reduce showroom visit reluctance.

Frequently Asked Questions

Can we target by vehicle ownership?

Not directly anymore (due to partner data privacy changes). We rely on 'In-Market' behavior signals and retargeting your website visitors who viewed 'Service' pages (for fixed ops) or 'Sales' pages.

Does this work for Service/Fixed Ops?

Yes. We run 'Oil Change' and 'Tire Rotation' video ads to local audiences to keep your service bays full. It's a volume play.

What reporting metrics do you prioritize?

We move beyond vanity metrics like clicks and impressions to focus on what actually drives growth: qualified pipeline, ROAS (Return on Ad Spend), and CAC (Customer Acquisition Cost). Our reporting is designed to align strictly with your broader business goals.

Ready to scale your advertising?

Get a Dealership AuditAutomotive Strategy

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