Video builds trust. Reach decision-makers with educational content, case studies, and brand messaging through YouTube's massive reach.
B2B buyers need to trust before they buy. Video communicates expertise and personality better than text. It's the ultimate 'Know, Like, Trust' accelerator.
Decision-makers watch YouTube at home. Reach them when they're relaxed and receptive, not just when they're stressed in their inbox.
YouTube's CPMs are a fraction of LinkedIn's. You can run broad brand awareness and frequency campaigns without breaking the bank.
Your buyers are searching 'How to [solve problem]' on YouTube. We place your solution directly in front of their specific questions.
YouTube is the best place to retarget website visitors. It is cheap, visual, and keeps your brand top-of-mind during long B2B sales cycles.
We layer 'Custom Intent' (people searching your competitors), 'In-Market' audiences, and customer match lists to reach B2B buyers on a consumer platform.
We match video length to goals: 6-15s bumpers for awareness, 30s-2min skippables for education, and longer-form for deep dives.
Google's Demand Gen runs across YouTube, Discover, and Gmail. We test and optimise these specifically for B2B lead generation.
Video viewers become remarketing audiences. We build sequences: Video 1 (Problem) -> Video 2 (Solution) -> Video 3 (Case Study).
We can upload lists of target companies (via matched email lists) to show your ads specifically to key stakeholders at those firms. We also partner with FreshDay.io to offer massive discounts on their sales-ready, feature-heavy CRM to all our clients.
For larger budgets, we run Brand Lift studies to measure how much your ads are actually changing perception and recall among buyers.
YouTube needs thumb-stopping hooks in the first 5 seconds. We edit creative specifically to stop the 'Skip Ad' click.
YouTube is primarily awareness and consideration. We measure influence and assisted conversions, not just last-click leads.
Custom intent audiences let you target search query patterns. We find B2B researchers based on what they type into Google.
Showing the same ad 10 times annoys people. We sequence ads to tell a story and move prospects down the funnel.
B2B doesn't mean boring. We recommend human-led, energetic, and value-packed content that respects the viewer's time.
Don't just end with a logo. We add clear directives: 'Download the Guide', 'Watch the Demo', or 'Visit our Site'.
Get a free audit. We'll find opportunities for video advertising and audience building.
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