Email open rates are dying (20% is 'good'). LinkedIn Message Ads (formerly InMail) guarantee delivery to the prospect's active LinkedIn inbox. But 'Guaranteed Delivery' doesn't mean 'Guaranteed Read'. Most InMails are trash. We specialize in 'Conversation Ads'—interactive, chatbot-style messages that respect the prospect's time. Instead of a 5-paragraph sales pitch (which gets deleted), we use a 'Choose Your Own Adventure' format: 'Explore the Case Study', 'Book a Call', or 'Pass'. This approach typically sees open rates of 50-60% and engagement rates 3x higher than static ads.
On a CPS (Cost Per Send) basis, yes ($0.40 - $0.80 per send). But since you only pay for successful delivery, the Cost Per Lead is often very competitive for high-value enterprise targets.
No. LinkedIn has a 'Frequency Cap'. A user can only receive one Sponsored Message every 30 days. This scarcity makes the inventory premium and protects the user experience.
We move beyond vanity metrics like clicks and impressions to focus on what actually drives growth: qualified pipeline, ROAS (Return on Ad Spend), and CAC (Customer Acquisition Cost). Our reporting is designed to align strictly with your broader business goals.
