Current performance standards for Mobile Apps (Gaming) advertising on TikTok Ads.
Click-Through Rate
Cost Per Click
Conversion Rate
Cost Per Acquisition
TikTok is the undisputed king of cheap installs for mobile gaming in 2025. With CPIs under $2.00, it beats Meta and Google UAC for volume. **UGC is Mandatory:** Polished trailers fail. 'Gameplay reaction' videos and creator-led skits drive 80% of installs. **Pangle Network:** Advertisers scaling to Pangle (TikTok's audience network) see CPIs drop further to ~$0.30 but with significantly lower retention rates. The smart money stays on the core 'For You' feed placement for quality users.
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