Actionable optimization tips from our TikTok Ads Management experts. Improve your campaign performance with these proven strategies.
Learn About Our TikTok Ads Management ServicesUse ACO to let TikTok mix and match your video assets, text, and CTAs to find the winner.
Use standard Image Carousels on TikTok. They are surprisingly effective for e-commerce catalog showcasing.
Combat creative fatigue with modular content: film multiple hooks, bodies, and CTAs that you can mix and match.
Open with a bold claim, question, or visual disruption in the first 0.5 seconds to maximize hook rate.
Use "Interactive Add-ons" like Voting Stickers, Display Cards, or Countdown Timers to stop the scroll.
Monitor "Pangle" placement performance closely. It provides cheap clicks but often lower conversion quality.
Don't just make ads; hire creators via TTCM (TikTok Creator Marketplace) and boost their posts as Spark Ads.
Get authorization codes from creators and run their organic content as Spark Ads to combine authenticity with paid scale.
Start with broad targeting if you have a well-optimized Pixel and high-converting creative. Add interests only if broad doesn't scale.
Connect your product catalog and use Video Shopping Ads to show personalized product videos to users based on their browsing behavior.
Analyze hourly performance. TikTok activity peaks late at night, but conversion Intent might peak in evenings.
Target users who interact with specific hashtags (#SmallBiz, #GymTok) for niche relevance.
The first 3 seconds determine 80% of your ad's success. Use the 'Visual Jolt' technique to stop the scroll.
Add Search Ads to your campaigns to capture high-intent users actively searching for products like yours on TikTok.
Unlock VBO for TikTok to target high-spenders rather than just installers/purchasers.
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