How to Run Spark Ads With Creator Content (The Right Way)
Get authorization codes from creators and run their organic content as Spark Ads to combine authenticity with paid scale.
Why This Matters
Spark Ads consistently outperform brand-made content because they look native and retain social proof. But most brands either use the wrong content or set them up incorrectly.
How To Implement
1. Find creators: Use TikTok Creator Marketplace or agencies like Insense, Trend.io.
2. Brief them on your product but DON'T give a script - let them create natively.
3. Ask for a 60-day Spark Ads authorization code (not 30).
4. In Ads Manager: Create Campaign → Select 'Use TikTok Posts' → 'Apply Authorization Code'.
5. Let the organic post run for 24-48 hours before boosting - this gives it baseline engagement.
6. Run with broad targeting initially to let the algorithm find your audience.
Pro Tip
Negotiate usage rights for whitelisting. Get 90-day authorization and the right to edit captions/CTAs. Some creators charge extra for this - it's worth it.
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