Control Pangle Placements
Monitor "Pangle" placement performance closely. It provides cheap clicks but often lower conversion quality.
Why This Matters
Pangle is TikTok's audience network. Great for app installs, often huge bounce rates for web conversions.
How To Implement
1. Ad Group > Placements.
2. Select "Select Placements".
3. Uncheck Pangle if your goal is strict high-intent web conversions.
Pro Tip
If using Pangle, use a block list of app categories (e.g., Gaming) if you are B2B.
More TikTok Ads Tips
Automated Creative Optimization (ACO)
Use ACO to let TikTok mix and match your video assets, text, and CTAs to find the winner.
Storytelling with Carousels
Use standard Image Carousels on TikTok. They are surprisingly effective for e-commerce catalog showcasing.
Why Your TikTok Ads Die After 7 Days (And How to Fix It)
Combat creative fatigue with modular content: film multiple hooks, bodies, and CTAs that you can mix and match.
Want Expert Help with TikTok Ads?
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