Setting Up TikTok Catalog Ads for Ecommerce
Connect your product catalog and use Video Shopping Ads to show personalized product videos to users based on their browsing behavior.
Why This Matters
Catalog ads automate creative at scale - instead of creating videos for each product, TikTok dynamically generates shoppable videos from your feed. Essential for ecommerce scale.
How To Implement
1. Set up TikTok Business Center and connect Commerce Manager.
2. Upload your product catalog or connect Shopify/Shopify integration.
3. Ensure products have quality images, titles, and prices.
4. Create a Video Shopping Ads campaign under Catalog Sales objective.
5. Use automatic creative - TikTok turns product images into videos.
6. Set up retargeting: ViewContent, AddToCart, and purchaser exclusions.
7. Enable dynamic product sets for collections or categories.
8. Let run 7+ days before optimizing - catalog ads need data.
Pro Tip
Upload product videos alongside images in your catalog feed. TikTok will use actual videos when available, which perform better than auto-generated.
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