Dayparting for Impulse Buys

Analyze hourly performance. TikTok activity peaks late at night, but conversion Intent might peak in evenings.

Why This Matters

Avoid spending budget at 3 AM if your users are asleep or just doom-scrolling without credit cards nearby.

1. Reporting > Breakdown > Time of Day.

2. Identify low-ROAS hours.

3. Ad Group > Dayparting > Select specific hours.

Don't over-restrict. Only cut hours that have proven to waste money over 4 weeks of data.

Let our team implement these optimization strategies for you.