Dayparting for Impulse Buys
Analyze hourly performance. TikTok activity peaks late at night, but conversion Intent might peak in evenings.
Why This Matters
Avoid spending budget at 3 AM if your users are asleep or just doom-scrolling without credit cards nearby.
How To Implement
1. Reporting > Breakdown > Time of Day.
2. Identify low-ROAS hours.
3. Ad Group > Dayparting > Select specific hours.
Pro Tip
Don't over-restrict. Only cut hours that have proven to waste money over 4 weeks of data.
More TikTok Ads Tips
Automated Creative Optimization (ACO)
Use ACO to let TikTok mix and match your video assets, text, and CTAs to find the winner.
Storytelling with Carousels
Use standard Image Carousels on TikTok. They are surprisingly effective for e-commerce catalog showcasing.
Why Your TikTok Ads Die After 7 Days (And How to Fix It)
Combat creative fatigue with modular content: film multiple hooks, bodies, and CTAs that you can mix and match.
Want Expert Help with TikTok Ads?
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