Think TikTok is only for selling leggings? Think again. It's full of small business owners, freelancers, and tech-forward Gen Z workers. It is an incredible channel for PLG (Product Led Growth) SaaS. We use TikTok to demonstrate the 'Magic Moment' of your software. If your tool saves time, we show the 'Before vs After' in 15 seconds. Visual tools (Project Management, Design, AI) kill it here. We drive users to a 'Free Trial' or 'Freemium' signup.
Harder. For $50k ACV deals, stick to LinkedIn. TikTok is best for Self-Serve SaaS ($10-$100/mo) where the user can sign up and pay without a sales call.
We move beyond vanity metrics like clicks and impressions to focus on what actually drives growth: qualified pipeline, ROAS (Return on Ad Spend), and CAC (Customer Acquisition Cost). Our reporting is designed to align strictly with your broader business goals.
