Kiril Ivanov
Performance Marketing Specialist
Performance marketing specialist with 6 years of experience in Google Ads, Meta Ads, and paid media strategy. Helps B2B and Ecommerce brands scale profitably through data-driven advertising.
Areas of Expertise
Google Ads & PPC
- •Search & Shopping Campaigns
- •Performance Max Optimization
- •Account Structure & Audits
- •B2B Lead Generation
Meta & Social Ads
- •Facebook & Instagram Campaigns
- •Audience Segmentation
- •Creative Testing Frameworks
- •Retargeting & Lookalikes
Paid Media Strategy
- •Cross-channel Funnels
- •Remarketing Strategies
- •Competitor Analysis
- •Budget Allocation Modeling
Analytics & Tracking
- •Google Analytics 4 (GA4)
- •Conversion Tracking Setup
- •Attribution Modeling
- •Server-side Tracking
Published Articles
Meta Ads Creative Fatigue: Spotting Decay Before it Hurts
Your best ad will die. It's not if, it's when. Here is how to diagnose Creative Fatigue using Frequency, CTR, and FTIR metrics.
Meta Ads Landing Page Consistency: Visual Congruency
The specific reason your ads have a high CTR but a low Conversion Rate? The 'Scent Trail' is broken. Here is how to fix Visual Congruency.
Meta Ads Budget Optimisation: CBO vs ABO
Should you trust the algorithm with your money? CBO (Advantage+ Budget) promises efficiency, but ABO gives you control. Here is when to use each.
Combatting Ad Fatigue: How to Extend the Life of Your Winners (2026)
Your CPA is rising. Your Frequency is high. Your ad is dying. Don't kill it. Revive it. Techniques to iterate on winners without starting from scratch.
Microsoft Ads: How to Block the Audience Network (2026 Strategy)
By default, Microsoft funnels your 'Search' budget into 'Display' (Audience Network). Learn the 3 hidden ways to turn this off and save 20% of your spend.
Microsoft Dynamic Search Ads (DSA): Inventory Mining Strategy (2026)
Stop managing 50,000 keywords. Use Dynamic Search Ads to let Bing crawl your website and generate ads automatically. The ultimate guide to Page Feeds.
Facebook Lead Form Ads vs Landing Page: The Quality vs Volume Debate (2026)
Instant Forms get cheaper leads. Landing Pages get better leads. A data-driven guide on when to use each for B2B and Service businesses.
Google Ads Agency vs In-House: When to Hire Help vs DIY (2026 Guide)
Should you pay an agency 15% of spend? Or hire a full-time specialist? Analyzing the costs, pros, and cons of the three management models.
Google Ads Attribution Models: Why Data-Driven Attribution Matters in 2026
Last-click attribution is lying to you. Discover how Data-Driven Attribution (DDA), Offline Conversions, and Value Rules expose the true ROI of your upper-funne...
Google Ads Audiences Guide: Observation vs Targeting & Advanced Assignments
One checkbox can destroy your campaign volume. Master the difference between Observation and Targeting, and learn to layer GA4 predictive audiences for maximum ...
Google Ads Audit Checklist: How to Audit Your Own Account (2026 Guide)
Don't pay an agency $5,000 for an audit. Use this 10-point checklist to identify wasted spend, broken tracking, and missed opportunities in 60 minutes.
Google Ads Budget Pacing: Scale Spend Without Breaking CPA (2026 Guide)
Google can spend 2x your daily budget. Learn how to manage pacing, forecast end-of-month spend, and use detailed scripts to land exactly on target.
Want to Work Together?
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