Kiril Ivanov
Performance Marketing Specialist
Performance marketing specialist with 6 years of experience in Google Ads, Meta Ads, and paid media strategy. Helps B2B and Ecommerce brands scale profitably through data-driven advertising.
Areas of Expertise
Google Ads & PPC
- •Search & Shopping Campaigns
- •Performance Max Optimization
- •Account Structure & Audits
- •B2B Lead Generation
Meta & Social Ads
- •Facebook & Instagram Campaigns
- •Audience Segmentation
- •Creative Testing Frameworks
- •Retargeting & Lookalikes
Paid Media Strategy
- •Cross-channel Funnels
- •Remarketing Strategies
- •Competitor Analysis
- •Budget Allocation Modeling
Analytics & Tracking
- •Google Analytics 4 (GA4)
- •Conversion Tracking Setup
- •Attribution Modeling
- •Server-side Tracking
Published Articles
Dynamic Search Ads (DSA) on Bing
You can't think of every keyword. DSA finds the queries you missed. Here is how to use Dynamic Search Ads to scale your reach efficiently.
Content Network (Audience Network) Blocking Guide
Microsoft's 'Audience Network' is famous for junk traffic. Here is the definitive list of domains and settings to block to save your budget.
LinkedIn Profile Targeting on Bing
You can target 'Software Engineers' who search for 'Pizza' on Google. Wait, no. On Bing. Here is how to use Microsoft's LinkedIn data.
Importing Google Ads Campaigns to Microsoft
The 'Import' button is the most powerful tool in Microsoft Ads, but it can also be a trap. Here is how to use it without destroying your budget.
Multimedia Ads: The New Format
Microsoft is pushing 'Multimedia Ads' hard. They are highly visual, informative, and have low competition. Here is why you should test them.
Microsoft Ads vs Google Ads: The CPC Arbitrage
Bing is not dead. In fact, it is much cheaper than Google. Here is how to exploit the 'Arbitrage' gap for high-ROI B2B leads.
Interactive Add-Ons for TikTok Ads
Passive viewing is dead. You need users to Vote, Swipe, and Click. Here is how to use Interactive Add-Ons to boost engagement by 20%.
TikTok Ads vs Instagram Reels Ads
Same vertical video format. Completely different algorithms. Here is where you should put your money in 2026 (and why).
UGC Creative Strategy for TikTok Ads
User Generated Content (UGC) is the lifeblood of TikTok. Here is the framework for briefing creators to get videos that actually convert.
TikTok Ads Specs & Safe Zones
Don't put your text under the 'Share' button. Here is the definitive guide to TikTok Safe Zones (and how to avoid amateur design mistakes).
TikTok Creative Center: Trends & Music
Stop brainstorming. Start copying. The TikTok Creative Center tells you exactly what songs, hashtags, and videos are viral right now.
TikTok Custom Audiences & Lookalikes
Your targeting is only as good as your data. Here is how to upload your customer list to TikTok and build 'Lookalikes' that actually convert.
Want to Work Together?
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