Kiril Ivanov
Performance Marketing Specialist
Performance marketing specialist with 6 years of experience in Google Ads, Meta Ads, and paid media strategy. Helps B2B and Ecommerce brands scale profitably through data-driven advertising.
Areas of Expertise
Google Ads & PPC
- •Search & Shopping Campaigns
- •Performance Max Optimization
- •Account Structure & Audits
- •B2B Lead Generation
Meta & Social Ads
- •Facebook & Instagram Campaigns
- •Audience Segmentation
- •Creative Testing Frameworks
- •Retargeting & Lookalikes
Paid Media Strategy
- •Cross-channel Funnels
- •Remarketing Strategies
- •Competitor Analysis
- •Budget Allocation Modeling
Analytics & Tracking
- •Google Analytics 4 (GA4)
- •Conversion Tracking Setup
- •Attribution Modeling
- •Server-side Tracking
Published Articles
Conversion Tracking Setup: Measure What Matters
Without proper tracking, you are flying blind. Here is how to set up conversion tracking correctly from day one.
Remarketing Strategy: Bringing Visitors Back
Most visitors leave without converting. Remarketing brings them back when they are ready to buy.
Google Ads Quality Score: What It Is and How to Improve It
Quality Score determines how much you pay and where you rank. Here is how to improve it systematically.
Automotive Advertising: Driving Leads to Dealerships
Car buyers research online but buy locally. Here is how to capture high-intent automotive leads.
Home Services Lead Generation: Find Local Customers
Plumbers, electricians, and contractors need local leads. Here is how to use paid ads to fill your calendar.
Real Estate Advertising: Generating Leads for Properties
Real estate marketing is local, visual, and high-ticket. Here is how to structure your paid campaigns for maximum results.
Finance and Fintech Advertising: Building Trust Through Paid Media
Financial services require trust before transaction. Here is how to use paid ads to build credibility and generate leads.
Legal Marketing: PPC for Law Firms
Legal is one of the most competitive PPC verticals. Here is how law firms can compete without wasting budget.
Healthcare Marketing: Compliant Ads That Convert
Healthcare advertising comes with strict rules. Here is how to run effective campaigns while staying compliant.
PPC for SaaS: The Complete Guide to Paid Acquisition
SaaS companies face unique challenges with paid ads. Long sales cycles, high CLV, and complex attribution. Here is how to navigate them.
TikTok Ads for Ecommerce: Reaching Gen Z Buyers
TikTok is where younger audiences discover products. Here is how to turn viral potential into actual sales.
Microsoft Ads: The Underrated Search Platform
Bing powers 30% of desktop search. Microsoft Ads offers lower CPCs and less competition. Here is why you should care.
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