Finance and Fintech Advertising: Building Trust Through Paid Media
The finance industry faces unique advertising challenges.
Regulatory scrutiny, platform restrictions, and consumer scepticism all create barriers. But the payoff for getting it right is substantial.
Financial advertising requires FCA compliance. Ensure your team understands the rules before launching.
Platform Restrictions
Google and Meta both have specific policies for financial advertisers:
| Category | Google Policy | Meta Policy | | :--- | :--- | :--- | | Loans | Certification required | Restricted | | Insurance | Generally allowed | Generally allowed | | Investment | Certification required | Restricted targeting | | Crypto | Limited | Certification required |
Building Trust
Financial decisions carry risk. Your advertising must:
- Establish credibility quickly
- Provide clear information
- Set accurate expectations
Channel Selection
For fintech and financial services:
- Google Ads for search intent
- LinkedIn Ads for B2B financial products
- YouTube Ads for education and awareness
Meta Ads work for retargeting but face targeting limitations for finance.
Measuring Long Sales Cycles
Financial products often have extended consideration periods.
Use assisted conversion reporting and multi-touch attribution to understand true channel value.
Get Expert Help
Request a free audit to review your financial advertising strategy.
About the Author
Performance marketing specialist with 6 years of experience in Google Ads, Meta Ads, and paid media strategy. Helps B2B and Ecommerce brands scale profitably through data-driven advertising.
Need this implemented for you?
Read the guide, or let our specialist team handle it while you focus on the big picture.
Get Your Free Audit