Healthcare Marketing: Compliant Ads That Convert

Running ads for healthcare businesses requires understanding both marketing and regulation.

Google, Meta, and other platforms have specific policies for healthcare advertisers. Violating them means disapproved ads or banned accounts.

Platform Policies

Each platform handles healthcare differently:

| Platform | Restrictions | | :--- | :--- | | Google Ads | Certification required for some categories | | Meta Ads | Limited targeting for health topics | | LinkedIn | Generally more permissive |

What You Can and Cannot Say

Avoid:

1. Before and after imagery (most platforms)
2. Specific health claims without evidence
3. Personal health data targeting

Focus on:

1. Education and awareness
2. Provider credentials
3. Service availability

Campaign Strategy

For healthcare lead generation:

1. Google Ads for search intent ("dentist near me")
2. Meta Ads for awareness and retargeting
3. YouTube Ads for patient education

Building Trust

Healthcare is high-consideration. Your ads must establish credibility quickly.

Include credentials, reviews, and clear calls to action in your copy.

Get Compliant Help

Request a free audit from a team that understands healthcare advertising.