YouTube Ads Strategy: Video That Converts
YouTube Ads sit at the intersection of search intent and visual storytelling.
Most brands underutilise this channel because they assume video is only for awareness.
YouTube can drive direct conversions when you target in-market audiences and search intent.
Campaign Types Explained
YouTube offers several formats:
- Skippable In-Stream: The classic pre-roll ad
- Non-Skippable In-Stream: 15 seconds, full watch guaranteed
- Video Discovery: Appears in search results and suggested
- Shorts Ads: Vertical video in the Shorts feed
For ecommerce brands, Skippable In-Stream with product feeds works brilliantly.
For B2B companies, Video Discovery captures high intent searches.
Targeting Options
The magic of YouTube is combining video reach with Google audience data:
| Targeting Type | Best For | | :--- | :--- | | Custom Intent | Bottom of funnel | | In-Market | Mid funnel | | Affinity | Top of funnel | | Remarketing | Re-engagement |
Video Creative Basics
Hook viewers in the first 5 seconds. State the problem, hint at the solution, then deliver.
Do not save your call to action for the end. Place it at multiple points.
Get Started
Learn more about YouTube Ads for B2B or request your free audit.
About the Author
Performance marketing specialist with 6 years of experience in Google Ads, Meta Ads, and paid media strategy. Helps B2B and Ecommerce brands scale profitably through data-driven advertising.
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