Google Ads Management Term
Ad Rank
A value that's used to determine your ad position (where ads are shown on a page relative to other ads) and whether your ads will show at all. It is calculated by multiplying your Bid Amount by your Quality Score.
Example in Practice
"If you bid $2 and have a QS of 10, your Ad Rank is 20. If your competitor bids $4 but has a QS of 3, their Ad Rank is 12. You win the auction and pay less."
Continue Through The Glossary
Need Help with Google Ads Management?
Our team of experts can help you optimize your campaigns and improve performance.