Google Ads Management Term
Auction Insights
A report available in Google Ads that lets you compare your performance with other advertisers who are participating in the same auctions that you are.
Example in Practice
"We used the Auction Insights report to see that a new competitor 'Brand X' started bidding aggressively on our brand terms last Tuesday."
Need Help with Google Ads Management?
Our team of experts can help you optimize your campaigns and improve performance.