Google Ads Management Term

CTR (Click-Through Rate)

CTR is the percentage of people who click your ad after seeing it, calculated as clicks ÷ impressions × 100. Higher CTR indicates more relevant, engaging ads. For Google Search, 3-5% is average; for Display/Social, 0.5-1% is typical.

Example in Practice

"Improving our headline to include the price increased CTR from 3.2% to 5.4%, which also improved our Quality Score from 6 to 8."

Related Terms

Quality Score

Google's rating of the quality and relevance of your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.

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