Google Ads Management Term
CTR (Click-Through Rate)
CTR is the percentage of people who click your ad after seeing it, calculated as clicks ÷ impressions × 100. Higher CTR indicates more relevant, engaging ads. For Google Search, 3-5% is average; for Display/Social, 0.5-1% is typical.
Example in Practice
"Improving our headline to include the price increased CTR from 3.2% to 5.4%, which also improved our Quality Score from 6 to 8."
Continue Through The Glossary
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