Meta Ads Management Term
Custom Audience
A Custom Audience is a targeting option that lets you reach people who already have a relationship with your business. You can create Custom Audiences from customer lists (emails/phones), website visitors (via Pixel), app users, or people who engaged with your content on Meta platforms.
Example in Practice
"We created a Custom Audience of cart abandoners from the last 7 days and achieved a 12x ROAS with dynamic product ads showing their abandoned items."
Continue Through The Glossary
Need Help with Meta Ads Management?
Our team of experts can help you optimize your campaigns and improve performance.