Meta Ads Management Term
Custom Audience
A Custom Audience is a targeting option that lets you reach people who already have a relationship with your business. You can create Custom Audiences from customer lists (emails/phones), website visitors (via Pixel), app users, or people who engaged with your content on Meta platforms.
Example in Practice
"We created a Custom Audience of cart abandoners from the last 7 days and achieved a 12x ROAS with dynamic product ads showing their abandoned items."
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