Meta Ads Management Term
Dynamic Product Ads (DPA)
Dynamic Product Ads automatically show relevant products from your catalog to people based on their browsing behavior. Meta dynamically generates ads featuring products users viewed, added to cart, or purchased, making them highly personalized at scale.
Example in Practice
"Our DPA retargeting campaign showed cart abandoners the exact products they left behind, achieving a 9x ROAS compared to 3x for static ads."
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