Instant Experience (Canvas)
Instant Experience is a full-screen, mobile-optimized landing page that loads instantly within Facebook/Instagram. It can include images, videos, carousels, and forms without users leaving the app. Great for ecommerce product showcases and immersive storytelling.
Example in Practice
"Adding an Instant Experience to our collection ads increased time-on-ad by 3x and improved click-to-purchase rate by 22%."
Related Terms
Carousel Ads
Carousel Ads display up to 10 images or videos in a single ad, each with its own link. Users swipe through cards to explore products, features, or a story sequence. They typically drive higher engagement and CTR than single image ads.
Collection Ads
Collection Ads show a cover image or video with 4 product images below. Tapping opens an Instant Experience with your full catalog. They combine awareness (video) with shopping (product grid) in a single ad unit. Great for ecommerce discovery.
Need Help with Meta Ads Management?
Our team of experts can help you optimize your campaigns and improve performance.