Meta Ads Management Term
Pixel Events
Actions that happen on your website that can be tracked by the Meta Pixel. Standard events include 'Purchase', 'AddToCart', and 'Lead'. Custom events can be defined for specific actions like 'Time on Site > 60s'.
Example in Practice
"The campaign wasn't optimizing correctly because the 'Purchase' Pixel Event was firing twice on the thank you page, inflating our ROAS report."
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