Meta Ads Management Term
ThruPlay
ThruPlay is Meta's video view optimization that counts a view when someone watches 15 seconds or the entire video if shorter. It's the standard for Video Views campaigns, balancing reach with meaningful engagement. ThruPlay viewers are warm audiences for retargeting.
Example in Practice
"Optimizing for ThruPlay gave us 45% more engaged viewers than 3-second views, and these viewers converted at 2x the rate in retargeting."
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