TikTok Ads Management Term
User Generated Content (UGC)
Content created by consumers or creators that looks like a native, organic TikTok video rather than a polished commercial. UGC is the primary driver of performance on TikTok.
Example in Practice
"The high-production studio video failed, but the UGC video shot on an iPhone by a customer explaining why they loved the product had a 3x higher ROAS."
Continue Through The Glossary
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