YouTube Ads Management Term
CPV (Cost Per View)
CPV is the amount you pay for each video view. On YouTube, a view is counted when someone watches 30 seconds (or the full ad if shorter) or interacts with the ad. CPV bidding is common for awareness campaigns where video engagement is the goal.
Example in Practice
"Our product demo video achieved a £0.02 CPV, meaning we delivered full product education to users for just 2 pence each."
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