YouTube Ads Management Term
Engaged-View Conversions
Engaged-View Conversions are conversions that occur after someone watches 10+ seconds of a skippable video ad (but doesn't click) and then converts within the attribution window. They help measure video's true impact beyond direct clicks.
Example in Practice
"Including Engaged-View Conversions revealed our YouTube campaigns were driving 40% more conversions than click-only attribution showed."
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