User acquisition costs are skyrocketing while player quality drops. Most gaming studios burn through budgets acquiring users who churn on Day 1. We focus on acquiring high-LTV players who monetise, not just install.
Mobile gaming campaigns attract significant bot and incentivised traffic. We implement fraud detection layers, post-install event validation, and MMP (Mobile Measurement Partner) integration to ensure every install is a real player with genuine engagement potential.
Gaming ad creatives burn out fast—often within 5-7 days. We build systematic creative testing frameworks with concept variations, hook testing, and format diversification across static, video, and playable ads to maintain consistent CPIs.
Cheap installs mean nothing if players never spend. We shift optimisation targets from CPI to D7/D30 ROAS, focusing campaigns on acquiring players who make in-app purchases or watch rewarded video ads—the players who actually generate revenue.
Relying solely on Meta or Google for UA creates fragile growth. We diversify across TikTok (strongest for casual/hyper-casual), YouTube (best for mid-core), Google App Campaigns, and Meta to reduce CPIs and reach different player demographics.
We set up granular post-install event funnels: tutorial complete, level 5, first purchase, subscription start. By feeding these downstream events back to ad platforms via your MMP (Adjust, AppsFlyer, Singular), we train algorithms to find players who progress and pay, not just download.
In gaming, creative IS targeting. We structure campaigns around creative concepts rather than audiences. Each concept gets tested with multiple hooks (first 3 seconds), visual styles (gameplay vs. CGI vs. UGC), and CTAs. Winning concepts get scaled while new concepts enter the pipeline weekly.
We track D1, D3, D7, D14, D30, and D60 ROAS by campaign and creative to identify which sources produce the highest-LTV players. This cohort analysis drives budget allocation decisions—shifting spend to channels and creatives that produce long-term revenue.
Game launches need sequenced UA across platforms. We run pre-registration campaigns on Google Play, build anticipation with TikTok teasers, launch with Meta's advantage+ app campaigns, and sustain with YouTube in-stream ads—each platform timed for maximum impact.
We manage the entire funnel from soft-launch testing in Tier 2/3 geos (to validate retention and monetisation) through to global launch with scaled budgets. Soft-launch data informs our bidding targets, creative priorities, and audience signals for the worldwide push.
A $0.50 install who churns on Day 1 is worse than a $3 install who spends $50 in their first month. CPI is a vanity metric in gaming—D7 ROAS and retention rates are what matter for sustainable growth.
Gaming audience fatigue is brutal. The same video ad loses 60-80% of its effectiveness within a week. Studios need a constant pipeline of fresh concepts, not just variations of one winning ad.
Paid UA drives organic installs (the 'K-factor'). We measure blended CPI (paid + organic) and track app store ranking changes to understand the true cost of each incremental player.
Whales (top 2% of spenders) generate 50%+ of revenue. We build lookalike audiences from your highest-LTV players and use value-based optimisation to find more of them, not just average players.
Without Adjust, AppsFlyer, or Singular properly configured with SKAdNetwork and server-to-server events, you're flying blind. Attribution gaps mean you can't tell which campaigns actually drive revenue.
Every gaming vertical has unique acquisition challenges. Explore our deep-dive strategies.
We'll audit your UA campaigns, creative strategy, and conversion events. Get players who pay, not just players who play once.
Get Your Free Audit