Even the best ads can't fix a poor landing page. We audit your landing pages for conversion friction, message match, and trust signals — then prioritise fixes that improve paid traffic performance.
Your ad promises one thing, the landing page says another. Visitors bounce immediately because the 'scent' breaks between click and page.
Pages that take 3+ seconds to load lose 40%+ of visitors before they even see your offer. Mobile performance is usually worse.
Visitors can't quickly understand what you do, who it's for, or why they should care. Vague headlines and generic copy kill conversions.
Too many fields, unclear labels, no error guidance, or poor mobile UX. Every extra field reduces form completion rates.
No testimonials, case studies, security badges, or third-party validation. Visitors hesitate without proof.
Too many navigation options, multiple CTAs, or unclear next steps. Visitors get confused and leave rather than commit.
We verify the headline matches ad copy, search keywords are visible on the page, and imagery/design style aligns with ad creative. Breaking the scent between click and page is the #1 conversion killer.
We measure Core Web Vitals (LCP, CLS, FID), mobile load time, and identify render-blocking resources. Every second of load time costs 7-10% conversion rate drops.
Can a visitor understand what you do in 5 seconds? We assess if unique value is clear (not generic claims) and if benefits are prioritised over features. Vague messaging kills conversions fast.
We identify unnecessary form fields (every field = drop-off), check for clear error messaging, and validate mobile UX (keyboard type, autofill, button sizing). Simple forms convert better.
We assess if customer testimonials, third-party validation, and security badges are visible where visitors hesitate. Trust signals must appear at conversion decision points, not just the footer.
We validate single primary CTA (not competing options), minimal navigation for dedicated landing pages, and clear visual hierarchy guiding eyes to the conversion action.
We don't critique aesthetics. We identify what's stopping paid traffic from converting and prioritise fixes by impact on ROI. Every recommendation ties directly to conversion rate improvement.
You get annotated screenshots, prioritised fix lists (high/medium/low impact), specific copy suggestions, and form field recommendations. We tell you exactly what to change, not vague design advice.
We understand how paid traffic behaves differently from organic. We audit message match to ad copy, paid-specific trust signals, and conversion flows optimised for click-through visitors, not browsers.
We provide the roadmap; your team implements. Most fixes are copy, form, or trust signal changes - not full redesigns. You get quick wins without months of dev work.
Homepages have navigation, multiple CTAs, and general messaging. Landing pages remove distractions and focus on a single conversion goal. Homepages typically convert 2-3x worse than dedicated landing pages for paid traffic.
If your ad promises '30% off', but the headline says 'Welcome to our store', visitors bounce instantly. The scent must continue from ad → landing page headline → CTA. Message mismatch is the easiest conversion killer to fix.
Asking for company size, revenue, phone, and title for a whitepaper download kills form completion. Every field you remove increases conversions by 5-10%. Only ask for what you absolutely need at this stage.
'Trusted by thousands' means nothing. Specific customer logos, case study numbers, or recognisable certifications work. And they must appear where visitors hesitate - near forms and CTAs, not buried in the footer.
50-70% of paid traffic is mobile. If your mobile load time is slow, forms are hard to tap, or CTAs are hidden, you're losing half your paid spend. Mobile audits are separate; assumptions from desktop break on mobile.
We'll identify what's stopping your paid traffic from converting and prioritise the fastest fixes to improve ROI.
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