Drive trial signups and demo requests from buyers actively searching for solutions like yours. CRM-connected attribution that tracks through long sales cycles to closed revenue.
Google Search reaches buyers researching solutions right now—evaluating options, comparing features, and seeking pricing. Unlike social advertising that interrupts, Search captures high-intent prospects at the exact moment they're actively looking for software like yours.
SaaS sales cycles span weeks or months with multiple stakeholders. We track every touchpoint from first click through to closed revenue, understanding which keywords and campaigns influence deals—not just which ones generate form fills that never convert.
Demo requests and activated trial users matter more than raw MQL counts. We optimise for pipeline value and closed revenue, using offline conversion imports to teach Google's algorithms what a truly qualified lead looks like for your specific business.
We target pain points and use cases rather than just product categories. Keywords like 'how to reduce customer churn' or 'automate expense reporting' reach buyers earlier in their journey than 'customer success software.' This expands your addressable market while maintaining intent quality.
We connect Google Ads to HubSpot, Salesforce, or your CRM system to import offline conversion data. We also partner with FreshDay.io to offer massive discounts on their sales-ready, feature-heavy CRM to all our clients. Deal stage updates, opportunity values, and closed revenue flow back to Google, enabling algorithms to optimise for high-value outcomes rather than just form submissions.
Demo request pages, free trial flows, comparison pages, and pricing pages each require dedicated campaigns with matched messaging. We create landing page experiences that align with specific keyword intent—a comparison shopper needs different content than someone ready to buy.
Blog readers become trial users. Trial users become paying customers. We build remarketing sequences that nurture prospects through your funnel, using YouTube, Display, and Discovery to maintain visibility with engaged audiences across Google's network.
Competitor brand campaigns require careful strategy. We bid selectively on high-value competitor terms, create comparison content that positions your strengths, and balance competitor targeting with category and problem-aware keywords that deliver better ROI.
Competitor brand terms often convert poorly and expensively—buyers searching for 'Salesforce login' aren't switching CRMs. We balance competitor targeting with category and problem-aware keywords that capture earlier-stage, more persuadable buyers.
A demo request is worthless if the lead never closes. We track through to revenue using CRM integration, optimising for pipeline influenced and deals closed rather than raw lead volume that flatters dashboards but empties budgets.
Comparison shoppers, category researchers, and direct-intent buyers need different messaging. We create intent-matched landing pages that address specific objections and use cases rather than forcing everyone through one generic form.
For PLG SaaS companies, free trials need nurturing to activate and convert. We track trial signups, activation events, and upgrade conversions—feeding this data back to Google to find users most likely to become paying customers.
PMax optimises for fastest conversions—often low-quality form fills. For B2B SaaS, we prefer Search-driven campaigns with controlled audience targeting and careful quality measurement before scaling into automated campaign types.
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