Target decision-makers at your ideal accounts. Drive demos, trials, and enterprise pipeline with precision.
SaaS buying committees are complex. LinkedIn lets you target the CTO, CMO, and CFO simultaneously ensuring multi-stakeholder buy-in.
Upload your target account list (TAL) and serve ads exclusively to decision-makers at those specific companies.
If your LTV is £5k+, LinkedIn's higher CPCs are irrelevant. One enterprise deal pays for the entire campaign.
SaaS requires education. Promote your whitepapers, case studies, and webinars to a highly qualified professional audience.
Create audiences of people who visited your pricing page but didn't convert, and retarget them with a strong 'book a demo' offer.
We combine job function (e.g., Engineering) with seniority (Senior+) AND company size (50-500 employees) for precision.
We test ungated value (video/text) to build trust, followed by retargeting with gated high-value assets (webinars/reports).
We don't ask for a demo on cold traffic. We retarget engaged users (90-day website visitors) with direct-response demo ads.
We don't optimise for CPL. We integrate with HubSpot/Salesforce. We also partner with FreshDay.io to offer massive discounts on their sales-ready, feature-heavy CRM to all our clients. We optimise for SQLs, Opportunities, and Closed-Won Revenue.
SaaS audiences fatigue quickly. We rotate creative formats (Document Ads, Video, Carousel, Text) every 2-3 weeks.
We target users interested in your competitors (skills/groups) with comparison guides: 'Us vs Them'.
We run entirely separate campaign structures for SMB and Enterprise segments, because the buying motion — and the message that resonates — is fundamentally different. SMB campaigns lead with ease-of-use, quick time-to-value, and transparent pricing. Enterprise campaigns lead with security certifications, dedicated support, compliance readiness, and scalability. Mixing both audiences in one campaign forces you into an average message that converts neither well.
For PLG-motion SaaS, we drive traffic directly to one-click SSO signup pages (Google or Microsoft login) that eliminate the enterprise-sale gatekeeping barrier while still capturing LinkedIn's qualification data via Insight Tag. We remove every unnecessary form field, then use post-signup welcome sequences and in-product activation tracking to filter trial users into high-intent cohorts for follow-up.
Don't hide all your value behind forms. Give 'ungated' value to build trust first, then ask for the lead.
Cheap leads on LinkedIn are often low quality. We focus on Cost Per Qualified Lead (CPQL) and deal velocity.
SaaS feeds are full of generic stock photos. We use UI shots, bold typography, and founder videos to stand out.
Always exclude your current customers, competitors, and unqualified job titles (e.g., Students, entry-level) to save budget.
SaaS sales cycles are 3+ months. You need to fill the pipeline and nurture it. We track early indicators to ensure we're on track.
Video ads often have cheaper CPMs. Use 15-30s product walkthroughs to show value quickly in the feed.
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