Use DSAs to Capture Missing Keywords
Deploy Dynamic Search Ads (DSA) with low bids to capture relevant search queries your keyword-based campaigns are missing.
Why This Matters
Even comprehensive keyword lists miss 15% of daily searches which are new. DSAs crawl your site to find relevance for these queries.
How To Implement
1. Create a DSA campaign or ad group.
2. Set your website as the dynamic ad target.
3. Exclude your existing keywords as negatives to avoid cannibalization.
4. Review search terms weekly and add winners as keywords.
Pro Tip
Create a specific "All Webpages" DSA ad group but bid typically lower than your main keywords to act as a safety net.
More Google Ads Tips
How to Use Auction Insights to Outsmart Competitors
Monitor Auction Insights weekly to understand competitive dynamics and identify opportunities to take market share.
Why You Should Always Run Brand Search Campaigns
Bid on your own brand terms to protect against competitors, control messaging, and capture high-intent traffic at minimal cost.
How to Allocate Budget Across Campaigns for Maximum ROI
Prioritize budget by campaign efficiency, not channel habit. Use incremental ROAS, not absolute ROAS, to find your best marginal spend.
Want Expert Help with Google Ads?
Let our team implement these optimization strategies for you.