Implement Offline Conversion Tracking (OCT)
Upload offline sales data back to Google Ads to optimize for final revenue, not just initial clicks.
Why This Matters
For B2B and service businesses, the sale happens offline (phone/CRM). Without OCT, Google optimizes for low-quality leads that never close.
How To Implement
1. Capture the GCLID (Google Click ID) in your lead forms.
2. Store GCLID in your CRM.
3. When a deal closes, export GCLID, conversion name, and timestamp.
4. Upload via "Uploads" in Google Ads or API.
Pro Tip
Automate this using Zapier or native CRM integrations (Salesforce/HubSpot) to ensure data freshness.
More Google Ads Tips
How to Use Auction Insights to Outsmart Competitors
Monitor Auction Insights weekly to understand competitive dynamics and identify opportunities to take market share.
Why You Should Always Run Brand Search Campaigns
Bid on your own brand terms to protect against competitors, control messaging, and capture high-intent traffic at minimal cost.
How to Allocate Budget Across Campaigns for Maximum ROI
Prioritize budget by campaign efficiency, not channel habit. Use incremental ROAS, not absolute ROAS, to find your best marginal spend.
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