Google Ads Management Tip
How to Improve Your Quality Score by 2+ Points
Align your ad copy keywords with your landing page headlines to boost Quality Score.
Why This Matters
Quality Score directly impacts your CPC and ad position. A 2-point improvement can reduce costs by 20-30% while maintaining the same traffic volume.
How To Implement
1. Identify your lowest Quality Score keywords in the Keywords tab.
2. Check if the keyword appears in your ad headline.
3. Ensure your landing page H1 contains the exact keyword or close variant.
4. Add the keyword to your display URL path.
5. Wait 2-3 weeks and monitor the Quality Score column.
Pro Tip
Use Single Keyword Ad Groups (SKAGs) or tightly themed ad groups to maximize keyword-to-ad relevance for your most important terms.
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