RSA Headline Formulas That Beat Ad Strength Recommendations
Focus on headline diversity and proven formulas, not just Ad Strength. Use benefit headlines, keyword headlines, and CTA headlines in combination.
Why This Matters
Google's Ad Strength metric is a guide, not gospel. What matters is click-through rate and conversion rate. The best RSAs combine diverse messaging angles with strategic pinning.
How To Implement
1. Include 3 headline types: Keyword Match (include the keyword), Benefit Statement (what they get), and CTA (action to take).
2. Pin critical headlines: Pin your brand or offer to position 1 if it must always show.
3. Write 15 unique headlines - don't just rephrase the same idea.
4. Use numbers and specificity: '47% More Leads' beats 'More Leads'.
5. Include a headline with your top differentiator (price, speed, guarantee).
6. Test controversial/bold headlines that might not work but could win big.
Pro Tip
Create a 'headline bank' spreadsheet organized by type: Social Proof, Benefits, Features, CTAs, Numbers, Urgency. Pull from each category when building new RSAs.
Want Expert Help with Google Ads Management?
Let our team implement these optimization strategies for you.