Scale with Video Action Campaigns
Use Video Action Campaigns (VAC) on YouTube to drive conversions, not just views, leveraging responsive video ad formats.
Why This Matters
VAC inventory extends beyond YouTube to Google Video Partners, finding converters across the web at a lower CPA than pure Search.
How To Implement
1. Select "Sales" or "Leads" objective.
2. Choose "Video" campaign type.
3. Use "Target CPA" bidding.
4. Add a product feed if you are in e-commerce.
Pro Tip
Include at least one vertical video asset (9:16) to capture YouTube Shorts inventory effectively.
More Google Ads Tips
How to Use Auction Insights to Outsmart Competitors
Monitor Auction Insights weekly to understand competitive dynamics and identify opportunities to take market share.
Why You Should Always Run Brand Search Campaigns
Bid on your own brand terms to protect against competitors, control messaging, and capture high-intent traffic at minimal cost.
How to Allocate Budget Across Campaigns for Maximum ROI
Prioritize budget by campaign efficiency, not channel habit. Use incremental ROAS, not absolute ROAS, to find your best marginal spend.
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