Setting Up an Account-Based Marketing Campaign on LinkedIn
Upload your target account list and layer decision-maker job titles to run precision ABM campaigns at scale.
Why This Matters
LinkedIn is the only platform where you can target specific companies AND specific job titles within those companies. This makes it the best channel for Account-Based Marketing when you have a defined target account list.
How To Implement
1. Export your target account list from Salesforce, HubSpot, or a spreadsheet.
2. Go to Campaign Manager → Plan → Audiences → Create Audience → Company/Contact List.
3. Upload your company list (company names only - LinkedIn matches automatically).
4. Wait 24-48 hours for matching (aim for 50%+ match rate).
5. Create a campaign targeting this audience + layer job title/seniority targeting.
6. Split into 3 ad sets: Decision Makers, Influencers, and All Employees (brand awareness).
7. Use Company Engagement Report to track which accounts are engaging.
Pro Tip
Create a 'Top 50' tier of your highest-value accounts and run a separate campaign with higher bids and more personalized creative. Track engagement at the account level.
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